Your website is the digital representation of your brand and therefore it is very important for your customers to feel some kind of connection with the website. The best way to make your customers feel understood and heard is by ensuring that the website content goes beyond traditional humdrum writing and connects with the audience at a personal level.
Optimizing the website for giving a personalized experience to the user also reduces the bounce-off rates and increases the stay duration of the customer which also helps such websites to secure higher rankings. Therefore, optimizing the on-site website content is one of the most important aspects of your content marketing strategy. By understanding the process of many content marketing service providers, we have made a list of Top 6 ways in which you can personalize your content according to your users to get more views, engagement, and conversions for your website:
Understand the Intention of your users!
Let’s take a walk in the shoes of our users! Search intent is what the users search for when they want information about the topic they wish to write upon. While most people just consider search intent only while looking for keywords, search intent also holds the key to giving your website a personal touch.
When looking at the search intent, you should consider what the user intends to find. Your on-site content should then include both the keywords that they search for while looking for the information and the information that they intend to find. Many companies that provide content marketing services make sure that they pay extreme attention to the user’s intention while making a content marketing strategy and are therefore able to generate better leads and drive more conversions.
Know your audience!
For personalizing your on-site content you need to know who your customers are. You need to know what problems do they face; what complaints do they have; what solutions have they tried; what topic do they want to know about; why do they want to know about that; what do they intend to do with the information; and at how many levels can you help them.
You can collect this information from multiple forums or through polls on your social media pages. You can also conduct surveys through emails or Google forms. Once you have the information, you can understand the user psychology and then apply this understanding to create a better content marketing strategy for the website.
If this seems like a hassle, you can also purchase content marketing services and let your agency do this for you.
Let AI help you!
Artificial intelligence has opened the door to unlimited possibilities in the business world. With the help of AI technology, businesses are able to find new solutions to deliver personalized solutions to their customers and you can do the same for your content.
Many companies that provide content marketing services use multiple AI tools on their website to track a user’s data and adjust the product recommendations. This allows the websites to suggest the products are most likely to be useful to their customers. This helps them to increase sales and boosts conversion rates. You can do the same for your website.
If you have an E-Store, then you can use the AI tools to recommend the liked products or the products that the user has previously searched for. By making AI a part of your content marketing strategy you can boost engagement, conversions, and sales, collectively and easily.
Let the customers browse with the help of a search bar!
Search bars allow the users to navigate easily through a website and find exactly what they are looking for. Why search bars are so important for a content marketing strategy is because they help the user to skip the mindless shuffling process and help them to directly find the content that has been created for them. This does not only help you to secure more views for your article but also helps to resolve the needs of the customer with speed and efficiency.
Another reason why search bars are so popular on websites is that they also suggest other closely related topics to the user which encourages them to explore more.
Don’t dig into the “Pain Points”
Many content marketing service providers have recently shifted their focus off of the pressure points of their audience. Instead, they have introduced a new approach to funnel building through which they first present the information that answers the major queries of the customers and then funnel them to other struggles that they may face during the process and their solutions.
Such content marketing strategy does not only allow you to distribute your views and increase the overall performance but also enables you to cover the topic in a more wholesome way. These 6 ways will help you make your website content more engaging and relatable for your customers and will enable you to provide them with information that they actually need. This will help you to get more conversions and sales without compromising on your customer’s requirements.