Building a strong brand identity will not happen overnight. It takes time, a lot of ideation and nurturing. You can’t just use a random picture as your logo and colors for branding.
No, it’s not like that. How to create a brand identity? The answer to this question requires a lot of thinking, a creative team, a lot of smart minds with strong communication skills, a strategic approach, and a sense of attachment with the brand and its values.
Now building a brand identity might seem daunting. But, with the right source of guidance, you can really nail it. All you need is to understand the whole process and follow each step effectively.
Let’s start understanding the process from the start and be an expert to answer the question, How to create a brand identity? At the end of this blog.
What do you mean by a Brand Identity?
A brand identity is generally confused with a logo. Do you also make the same mistake? Do you also confuse this word with marketing? Share your interpretation of Brand identity in the comment section below.
Brand identity is defined as the collection of all the design elements that a company creates to portray its right image to its consumer, according to a design agency.
However, the term ‘Brand identity’ is often confused with “Brand Image” and “Branding”.
The words might seem similar but they have different meanings and should not be used at another’s place.
In the nutshell, a brand identity is a unique identity that distinguishes you from other competitive brands in the market and makes you unforgettable by the customers. Creating a strong brand identity is mandatory if you want to stand in the market.
What Does a Brand Identity elements include?
Brand Identity elements are not only a logo or icon or stamp. It’s a design template, a language that can be used everywhere to maintain uniformity and a unique identity in front of the customers.
Thinking of building a brand identity involve the following points-
- Color Palette
- Data Visualization
- Interactive elements
- Video and Motion
- Web design
The Keys to a Strong Brand Identity.
Everything that appeals to you, might not interest others. So if you designed something doesn’t mean it’s effective. In fact, In the case of Brand Identity, we have to think from a much wider perspective.
It’s always better to take other perspectives into account, especially our audiences. Few things that you must consider while creating a strong brand identity-
Your brand must stand out in the market among competitors and that will only happen if your brand has some uniqueness.
Be so good they can’t ignore you, says Steve Martin. Your creativity or communication should leave an impression on the audiences’ mind.
Scalable and flexible:
It can grow and evolve with the brand.
Your creativity must compliment your brand identity.
Easy to apply:
It has to be applied everywhere. So, it will become easy for designers if we create a brand identity keeping its usage in mind.
From the aforementioned information, you can easily conclude that what should be there in your brand identity and you must have the answer to your question, How to create a brand identity? Just make sure you do not involve a wide color palette, font styles, etc. because that might confuse your audience.