Beautiful websites are a great way to attractively present the content which is perhaps the most important reason why brands invest money in getting a good Website Design. However, saying that good design can only work to attract visitors is undermining its immense potential. Every Digital Marketing Agency understands that there cannot be a good digital marketing strategy without a great web design strategy because only with good design and strategic placement can a website effectively promote a product, business, or service.
While people believe that web designing deals with only the looks of a website, it can also contribute to the SEO strategy very easily. When a web design company makes a website, they add multiple responsive and interactive elements, which reduces the bounce rate and increases the time that the customer spends on the website. This enables the site to rank better and also helps to establish more credibility for the brand.
There are many ways through which you can use web designing as a means for effective marketing. However, we have created a list of the simplest ways in which you can use a web design strategy for promoting your brand effectively.
Create a Web Design strategy that helps in Effective Branding
One of the most important things to consider when you are building an online brand is the website design. Your website’s landing page is where all the customers will be rerouted to therefore, the designing of the page should be done in a way that it can attract, inform, and inspire trust amongst the visitors. The website design should not only compliment the tone of the content but also allow more strategic placement of it to enable better readability and interaction. This will help in seamlessly integrating the design with the SEO strategy for the page.
When web design companies make a design, they ensure that their designs do not affect the loading speed of the websites. A good web design strategy should also ensure that the design of the page allows for effortless navigation through the content.
Create a Web Design Strategy that starts a conversation
Websites are a way for the brands to communicate and therefore your design should be so that it is able to express and converse with its audience. This includes everything from using color schemes or installing interactive elements. Your website design should keep the visitor engaged.
Make sure that while you create a web design strategy for your website you match the aesthetic of your brand with the design on the page. Also, ensure that the different elements on your page blend with each other and support the overall expression of the page.
Create a Web design strategy to Enhance User Experience
This is to say that just like an SEO strategy takes care of the readability of the content, a web design strategy should take care of the user’s overall experience on the website and make sure that it is something to remember! You could do this by removing useless plugins, widgets, and large-sized images and videos from the page to allow it to load quicker. Make sure that the pictures and videos you use are aesthetically pleasing and will be appreciated by the user. Also, look at how you are placing the ads and make sure they do not interfere with the user’s experience. Most web designing companies recommend placing the ads at either the top or the bottom of the page.
Your web design strategy should support SEO.
A web design strategy cannot directly support the website’s SEO. However, according to the latest updates in Google’s algorithm, websites with copied designs rank lower. This is why many web design companies recommend brands to get their own customized website.
It is also observed that websites that have been optimized for mobile and other devices rank higher than the ones that have not. This is because Google prioritizes user experience and if a website has not been optimized for mobiles then it is not offering a good experience to its Smartphone-based users. Therefore, you can very easily create a website designing strategy that creates a mobile version of your custom-made website and link it to the desktop version to support the SEO strategy.
Integrate all the Digital Marketing Strategies through your Web Design Strategy.
Last but not the least; your web design strategy should be made so that it brings together all the different elements of a digital marketing strategy effortlessly on your website page. Including a Newsletter option or adding your social media profiles helps to keep the customer engaged and therefore allows a better opportunity for increasing conversion rates and sales.
Densenium is a leading Digital Marketing Agency, based in Noida, providing professional Digital Marketing Solutions to brands across the globe. We would love to connect with you and provide you integrated solutions for your Web designing and Digital Marketing requirements.