Search Engine Optimization has almost 20 years of history now. Today, most of the businesses small or big, irrespective of their sizes are using SEO techniques to boost their business.
Some of them are either outsourcing SEO services while some have their own in house teams of SEO professionals. But, local business is still thriving hard to sustain.
They know about SEO, try SEO techniques but somehow could not achieve the expected results. They are not reaching the desired audience. SEO for local business comprises different techniques.
Here in this blog today, we will disclose some of the basic SEO services for local businesses that will entail sincere execution and no money. Yes, these sure-fire techniques are free. So, let’s check out them below.
How to do SEO for local businesses?
Here you go find out necessary elements of SEO for the local business that you have to follow while you are a beginner or small business owner.
- 1 Leveraging Your Google Reviews
- 2 Google Maps Citations
- 3 Google Answer Box
- 4 Optimize for Voice Search
1. Your primary focus should be on leveraging your Google reviews
Your audience is already online, they just don’t trust you. Build that trust.
Use Google My Business to create a Google Business Page for your business. Using the Google business page, you can ask for reviews from your associates, and account for their reviews.
These reviews are trustworthy more than anyone else. Today 89% of the audience check the reviews and the business response to them. Sometimes it works in your favor erstwhile against you.
Even Google gives priority to the reviews and removes the fake ones to present an authentic image of the company.
2. Google maps citations for local business SEO
Google Map Citations is a way to prove the authenticity of your business. These are taken from the references to your business published on the web.
It primarily consists of your Business name, Street address, City, State, Zip code, and Website URL.
These citations are generally stored to authenticate your business and to check its relevance to the location. The most authoritative Google Map citations for local SEO are those that are consistent with your Google business page.
It is mandatory that the format in which Business name, Address, Phone number used on other websites is an exact match of information given on Google Business Page.
3. Utilize the Google Answer Box
Google is continuously updating and improving its search results. It is finding new ways to display accurate results faster.
Let’s understand deeply with an example. Suppose we search for ecommerce product image editing tips in Google search box, you will see an answer box appeared on the top.
The Google checks for the most appropriate answer for the given query and displays it on top of other search results.
The few basic tips to appear in the Google answer box are given below.
- Write keyword specific content
- Search for answer boxes that don’t have good answers already to avoid competition
- Format your text in the easiest way possible
Content is the king here. The good is, you don’t need to be in the top 10 Google results to be in Google answer snippet. These basic SEO tips for small business can take you to a whole new level.
4. Optimize for Voice Search
Search for local businesses via Alexa or Google Voice Search is increasing rapidly. It’s coming in trend, and after some time, there is no doubt that people will prefer voice search over others.
A reliable source says that ‘31% of smartphone users worldwide use voice tech at least once a week’ and this number will increase in the coming time.
You can optimize your content to come in voice search in just a few steps. As this is not a widely used SEO tip among other SEO tips for local business, you are likely to face less competition.
People who prefer voice search generally use complete sentences instead of short phrases. E.g. they will search for “What are the best Chinese restaurants near Delhi?” instead of “Chinese restaurants”.
To optimize your content in a comprehensive way and make it conversion based to earn the benefits of these SEO services for local businesses.
Conclusion
SEO isn’t for a big brand. Neither every SEO technique is paid. Local business just needs awareness, understanding of the right techniques and result analysis. The sure-fire techniques given in the blog above will work for your business only if done perfectly. In case you need any further assistance, you can reach Densenium India Private Limited at the Number +91-120-425-7273
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King regards,
Demir Henneberg