Digital marketing services are playing an important role in promoting a business brand, and especially to get better website results.
But, you know what, most of the digital marketing trends are available in the market, which cannot be ignored by us. Let’s come and talk about some trends in digital marketing in 2020.
Quality Content Matters
Content marketing has become the most essential component of digital marketing. As the quality of the content is going to matter, but we cannot deny the significance of the context and targeting.
This becomes more important when it comes to getting SEO services in India. SEO (Search Engine Optimization) plays a crucial role in increasing the number of businesses by showing their website on Google’s top ranks.
The Transformation of Strategic Marketing
If we talk about Strategic marketing transformation, it is the term used to describe the process of operating a business without a particular strategic marketing plan.
It ensures that the company’s reputation, brand, customer experience, and customer relationships.
AI (Artificial Intelligence)
This is the biggest commercial opportunity for various companies and industries. There are some reasons for adopting AI (Artificial Intelligence), which are given below. Why are most organizations interested in AI?
It allows us to get or sustain a competitive advantage.
Many news organizations are using Artificial Intelligence that will enter our market.
This allows us to move into new businesses.
It generates some pressure to reduce costs that will require us to use AI.
Customers ask for AI-driven offerings, and suppliers offer AI-driven products and services.
If you choose SEO services in India, you’ll understand the importance of AI i.e. it can analyze consumer behavior, search patterns, and user data from social media platforms.
Chatbots are considered the most important part of digital marketing in 2020. This is an AI-based technology, which uses straight away messaging to chat in real-time with your site visitors and customers.
Digital marketing companies have accepted this technology to make this interaction process easy. Below are the surveys which show that:
These Chatbots will power 85% of customer service by 2020.
It has helped businesses by saving over $9 billion per annum.
Now, 82% of businesses want Chatbots as it provides 24-hour services.
People rely on digital marketing services due to having its fantastic benefits. If we talk about the trend in digital marketing in 2020, video marketing comes as one of the best marketing trends today and likely for the next 4-8 years. Below is the survey which shows that:
75% of businesses say that video has improved their conversion rate
68% of consumers say that they have shared a business brand video
55% of customers say that they like to watch product-related videos, which makes them more confident while making a purchase
40% of consumers call a vendor after viewing a video