Social media has proven itself invaluable in terms of a marketing platform. It provides a unique space for the brand and the people to connect in real-time and develop a better understanding of each other.
It is, therefore, not a surprise that almost all brands are fighting neck to neck to draw the attention of their customers through social media platforms. And if you are looking for a way to up your social game, you have come to the right place.
We are a social media marketing company in Noida and we have picked out the top 5 social media trends that are sure to give your profile a boost!
Stories and Shorts are new content forms.
We are living in a busy world and with technology growing at an unprecedented speed, people don’t like to wait. Stories and shorts are a swift way to browse through the information which is one of the many reasons why people tend to interact with stories in such tremendous amounts.
Stories also give multiple opportunities to engage with your customers and establish a conversation. You can use Instagram polls or use a text box to know more about your customer’s opinions.
Many social media marketing companies are already using a planned and organized approach to increase their client’s social engagement therefore, stories become as important as they come for increasing your social media traction.
Videos and reels!
Video content is far more engaging than content-filled posts. A study by Social Insider confirms that stories have a 5.65% higher tap-forward rate as compared to videos which means that people tend to watch videos more patiently than they do with stories.
Therefore, combining videos with stories can be an excellent social media strategy. Many brands are already using video content in their stories.
The best way to engage with your audience is to make them a part of your world!
Due to the COVID-19 Pandemic, the world seems to have shifted online, and considering how video calls and zoom meetings became the “new normal,” it is not hard to understand the growing interest in live streams.
Live streams help your audience to understand the workings of your brand and truly connect with you. People appreciate the product or services more when they are able to see the amount of effort that goes behind the scenes. Take it from the best social media marketing company in Noida, getting on-screen will take you a long way!
Setting up a social media store is a very convenient way of making your products more accessible and available to your audience.
Thanks to social media algorithms, people don’t have to go scrolling across a dozen websites to find a product they like. This shortens the journey of the purchase, therefore, reducing the numbers that are dropped off halfway.
Many social media marketing companies approach social media influencers to help promote their product. Research has shown that people are quick to make a decision if they have a social media referral code.
Therefore, bringing the store to the mobile screen of your user can give you just the sale you need.
Take the lead!
It’s 2021 and you cannot keep your eyes closed anymore.
People are more likely to associate with brands that are actively taking steps to communally combat current social issues. Brands that promote social inclusivity or take a stand against the wrong in society tend to be able to connect with their audience on a deeper level.
Social media marketing companies are therefore quick to respond to the events happening around the world. People need to know that the brands that they follow are concerned about humanity. We, therefore, recommend that you take lead and find meaningful ways to respond and give back to society.
We are a social media marketing company in Noida. With impeccable SMM and digital marketing services, we help our clients to create an impeccably influential social media brand. Contact us to give an instant boost to your social media profile!
Schedule a call with our experts and secure FREE 30 min social media consultation now.