Search Engine Optimisation (SEO) Services have proven to be one of the most powerful tools in the process of building a stronger brand presence. Millions of brands across the globe are extensively upgrading their resources to enable a better SEO strategy that generates more leads and drives better organic traffic.
If you are a small business owner and have been unable to meet your business goals perhaps this is the perfect time to create a search engine optimization strategy. However, doing everything from the scratch is a tedious process and we understand how confusing it can be. Therefore, we have personally created a list of the top 7 things you should be paying attention to when you are making an SEO strategy for your small business.
Does SEO Work for Small Websites?
Before we get into the tips to build a strategy, let’s take a minute to understand if SEO even works for small business websites.
The world we are living in is extensively powered by the internet and the digitalization of everything is not likely to stop. SEO helps you to gain an upper hand by helping you rank on the search results page. Consider it like your personal agent that introduces potential customers to your business.
According to a study, more than 80% of the people don’t look beyond the first Search Result page on Google, which is to say that without SEO it would be impossible for new customers to even know that you exist. This puts the importance of SEO back into context. With the correct SEO strategy, you can even rank amongst the top 10 search results without even having to purchase any Search Engine Optimization (SEO) services.
That being said, let’s talk about creating the strategy!
Plan your content!
There is nothing more damaging than the mindless creation of content. Not only do you waste your time trying to come up with unnecessary content ideas but you also waste your efforts trying to get them to rank. What you need to do is make a Content Strategy instead.
Content Strategy is a process of creating content ideas that would make people visit your website and planning their release strategically to target your audience all the more efficiently. Create content around the products or services that you offer. Write about the solutions to the problems that your target audience might be facing. Make your audience feel understood to create trust and credibility for your brand name. Credibility does not only help in strengthening the brand’s presence but also instills loyalty in your customers which is why content strategy is a critical component to every search engine optimization strategy.
Target the Right Keyword
It is very important to pay attention to the keywords you are targeting. Once you know the topic for your content, think like the reader to find the right keyword. Thinking from the reader’s perspective helps you figure out a keyword that would be all the more natural to stuff and more likely to get you the audience that you want.
It is important that you take your time while you are doing keyword research. Look for long-tail keywords and since it is an important part of an SEO strategy, make sure that you are patient during the process.
Get yourself the Perfect Title
While Keyword research can help you get ranked, you need the perfect title to get people to actually click on it. This is possible only with the help of the perfect title. You need to come up with a 60 characters long title that uses your long-tail keyword and attracts the attention of your audience.
Make sure to make it seem natural. Try to be a little creative. Make it engaging and interesting.
Optimize the Content
We need to ensure that the content has been optimized according to the search engine it shall be published on. Google is the primary search engine since it is predominantly used by people across the world. If you have placed your keywords nicely throughout the article and have ensured a nice density for them, then there is a high chance that your content is Google-friendly.
Part of a good search engine optimization strategy is making sure that your content is not plagiarised and that it has good readability. To enhance the readability of the article, divide it into sections and sub-sections and use photos.
Promote what you write
Another important aspect of your SEO strategy should be the promotion of your content. Use social media to spread the word and create some hype about your article. Use shorter links and spread them through your social channels. Also, make sure that you have linked your social media profiles to your website or that there is a link in your bio that redirects your followers to your website. Reduce the number of your posts to two to three per week so that you don’t content spam your followers.
Remember to give them time to reflect and respond.
Optimize your website for Mobile
Your desktop website could look a lot chaotic and imbalanced on a smartphone if it has not been optimized for Mobile. Since a good search engine optimization strategy also needs to ensure that you don’t lose the traffic coming to your website, you need to ensure that your website is optimized to look stable and functional even when it is opened through a smartphone.
This is because not all of your readers will have access to a PC at all times and they should be able to get a good aesthetic even if they choose to open the website on the phone. Also, ensure that all the buttons are functional and not overlapping.
Speed is of the essence
Google’s algorithm focuses on ensuring that content that ranks has high readability and while there is no official statement regarding this, one can perhaps consider this to be the reason why Google ranks faster websites higher on the search results pages. Many companies that provide search engine optimization (SEO) services use simplified website designs to allow the website to work faster.
Therefore, you should also focus on reducing your HTTP requests and ensure that your websites render faster. Also, as a part of your SEO strategy, you should hire a professional website designer to reduce the scripts and elements per page to increase the speed of your website.